Why shop alone if you can spree?

By Tan Weizhen, ST
Drawn by the prospect of big savings, a growing number of Singapore Internet users are banding together for online buying binges.
Industry players have seen an increase in so-called shopping spree websites that let netizens pool their orders and get big discounts on a raft of online buys.
A Straits Times check found at [...]

Swop & Safe

By Alex Liam, ST
We may be living in a ‘throwaway’ world but the Internet has helped revive an old-fashioned practice, even among the young: barter.
YouSwop, a Singapore-based website set up in August last year to allow people to swop things they did not want for something else, is proving to be a hit.
The website has [...]

S’pore gains a new dimension, on Google Earth

By Tan Weizhen, ST
Netizens are flocking to Singapore – the virtual version, that is.
A growing number of businesses and individuals are customising parts of the map of Singapore on Google Earth, and are using it as a marketing tool, to exchange notes, or to indulge in a hobby that is catching on – 3-D modelling.
Google [...]

Marketing the long tail

By Andy Ho, ST
What does Amazon.com have in common with Grameen Bank? Both the e-retailer and the microfinance pioneer ride on what is now called ‘The Long Tail’.
It is commonly said that 20 per cent of the market accounts for 80 per cent of the sales of the iPhone. Or that 20 per cent of [...]